More recently, the field of medicine was considered almost exclusively female prerogative. But today, the man from South Korea make itself more plastic surgery than the stronger sex in any other country in the world.
In South Korea, the volume of procedures in the field of plastic surgery, associated with male patients, continues to grow steadily. Koreans are actively snapping up items by skincare . On the relatively small territory and population of the country accounts for 21% (!) Of global sales of male cosmetics.
Experts attribute this to the desire of young Koreans to succeed in their careers, as well as from a historical lack of women in the country. In recent years, South Korea's men really obsessed with their appearance. Local media bombard them messages about the need to look after themselves, and the cult of celebrity sing "flawless skin" and the need to closely monitor it. Here reigns the motto "appearance is power."
"My skin was not at all bad - says 24-year-old Kim Jong Hun. - But from the media I always heard that the skin is the most important is my element, so I decided to take care of her. I started with laser therapy, then made whitening and began to buy expensive cream skincare . Really nice to feel advanced and beautiful. "
Male beauty ideal has undergone major changes in the 1990s under the influence of pouring into the country after the ban of the Japanese consumer goods. As a result, the ideal was considered a young man in unisex clothes with feminine facial features. And in a few years, South Korea, which were valued rough macho, suddenly became the capital of male cosmetics. It seems that the local women like the transformation that is like. For men "feminization" and reduces the degree of aggressiveness of the traditional strong sex - in the country decreases the level of the home and domestic violence.
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