On the eve of the New Year holidays and the company Amway beautycycle cosmetic brand presented to journalists a special gift - an art project, "revealed his element", created in collaboration with renowned photographer Vlad Loktev. This presentation marked the first anniversary of the brand beautycycle, which was submitted to the Amway beginning of the year.
Beautycycle - A complete set of tools for skin care and color cosmetics to preserve the natural beauty and youthful skin at any age. At the heart of the brand - the four elements of nature: water, fire, air and earth, supplemented by the fifth element colors. This concept tried to express in his works, a famous Russian photographer Vlad Loktev, realizing Water, Fire, Air and Earth in the photos. The project brought together singers of the band "assorted", each of which try on one of the images.
Presentation of the art project took place in the loft Vazari Villa. Its space was divided into four zones:
Air Zone, where he worked as the O2 bar and everyone could enjoy light oxygen cocktails;
area of the Earth where florists prepared stylish Christmas bouquets Christmas tree branches, cones and red roses;
Fire zone, where you can warm up by the cozy fireplace burning;
Water area that housed the mini pools with flowers.
In each zone there were pictures of girls in the image of one of the elements. Host of the evening was a popular TV presenter Tania Gevorgyan who presented gosyatm the hero of the evening - the photographer Vlad Loktev. The presentation was attended also the soloist of the "Variety", the participants of the "Prime Minister" and a representative of the brand beautycycl Russia's Svetlana Svetikova.
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