Whitening toothpastes are probably a waste of your money. They promise a Hollywood smile, but in fact after the use of these products can not see any effect, as the journalists have found British newspaper Daily Mail.
In Russia, the popularity of whitening toothpastes It is constantly growing, because they are supposed considerably cheaper alternative to the classic bleaching in the dentist's office. Already 40% of adults express concern about the lack of snow-white smile. And most can not afford to pay a dentist, but to buy toothpaste (a little more expensive than usual) they may afford.
In Britain, this difference is more pronounced - whitening toothpaste here are, on average, 300% more expensive than traditional, though still inferior to the price of professional whitening. For example, ordinary toothpaste Aquafresh Fresh & Minty will cost 1 pound, and bleaching ISO-Active Whitening already in 3, 7 lbs. Journalists from the Daily Mail took a sample six of the most popular varieties whitening toothpastes and subjected them to a thorough check.
Advertising promises that the pasta will make teeth whiter three colors, or "money back". However, clinical studies carried out by the manufacturer, indicates that only 39% of people meet the end result, and 43% did not observed "no improvement" in the use of the paste. Journalists recruited several women who regularly used different bleaching pastes. Invited as an expert dentist assessed whiteness of their teeth.
One month after the start of the experiment, none of the women had no noticeable discoloration of teeth, sufficient to be marked on a color scale expert. But manufacturers, which asked for explanations, journalists, researchers amicably accused of incompetence. Ostensibly observations were made in the "uncontrolled environment", and with the minimum of participants (one woman on each pasta). Therefore, they can not be called honest. (READ MORE)
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