US scientists have conducted new studies of the human brain and found what is beauty. Now science knows exactly how a person evaluates the attractiveness of other people and how it exposes evaluation.
The honor of this discovery belongs to the staff of the Medical Center at Duke University. They took a group of guys (his future fellow students) and gave them pictures of girls. While young people looked at the fair sex, the researchers studied the activity of their brains using a special MRI scanning equipment. They found that at the time of estimating the visual attractiveness of other people in the human brain "includes" certain areas.
Researchers believe that our brain does two things: evaluates the quality of the persons seen, and then determines that it is willing to give or do in order to see some liked the face again. In the study, the students were given not only the photos of girls, but also images of banknotes, then I said to the guys, no matter how much they gave money for the opportunity to again see someone's photo.
When students tried to estimate how much "worth" a person, then all of them activated a special part of the brain in the anterior cortex. Moreover, it is closely watching the work of scientists then can a high degree of accuracy to predict what the amount of the offer or any other person participant of the experiment.
The researchers emphasize that each student reacted to different pictures in their own way, so that with the help of science it is impossible to pick up a woman's face, which would be perceived equally well by all the male brain. But you can specify the type of images that have caused most of the urge to raskoshelivaniyu. In the future, marketers will be able to thus choose the most successful models for advertising campaigns of different products.
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