Luxury Shampoo? Ninety times out of a hundred - it is nothing more than a ruse. And shampoo for 1 500 rubles is no different from the shampoo for 50 rubles.
How are you choose his shampoo ? Perhaps your the choice of shampoo Tips influence of celebrities from advertising or recommending what some stellar stylists. In the UK alone, at different sites can be found an offer to purchase more than 430 different bottles of shampoo, and only this year came on the market of the country 200 new brands.
Manufacturers gladly share shampoos into different classes. More popular with the people brands sell their products at a price of a few pounds for a bottle, but there are also shampoos super-luxury class, which cost up to 50-60 pounds (2 000). Of course, there are many people who would agree to pay a lot of money for the opportunity of owning a luxurious hair.
Let's see, what did we pay? For example, buying a designer handbag, we can expect that it will be made not on the Chinese underground factory and it goes higher quality, luxury leather. But how to determine the exclusivity of a shampoo? Perhaps we should look at the ingredients.
In 80% of all shampoos It consists of water. Take some luxury shampoo that is sold for 1,200 rubles a bottle. It is composed of water, sodium laurel sulfate, disodium cocoamphoacetate, dimethicone, glycol distearate, sodium chloride.
And now look at a simple shampoo Budget sold much cheaper. The cover read composition: water, dimethicone, disodium cocoamphoacetate, sodium chloride, cetyl alcohol. Five of the six components are identical. And this ratio is observed among many the most expensive and most accessible shampoos.
Often expensive shampoo - This is only a result of successful marketing, and not miraculous components. Experts believe that up to 90-95% of the ingredients shampoos all price categories are the same. So is it worth paying more?
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