The award "Product of the Year - 2012": that the Russians are buying?

Moscow hosted XIV annual awards ceremony for the most sought after producers of goods among the Russians. The competition is held under the auspices of the Moscow International Business Association with the support of the Chamber of Commerce of the Russian Federation. To determine the winners, the investigators interrogated each time more than 30 000 respondents from 60 cities with a population of over 100 000 inhabitants.

Award "Product of the Year"   awarded for the best brand marketing strategy, because, in most cases, consumer choice depends on the success of a campaign. This competition lets you know that the Russians are buying more often (we are talking about retail sales). The award is presented in more than 50 categories, divided into several main groups.
So, the best-selling yogurt products (including yogurt) steel goods brand "assets" in the choice of butter majority of respondents voted in favor of TM "oil Valio," plant - TM "Golden seed" olive - TM Maestro de Oliva, and in the category "margarine and spreads," respondents said goods TM Rama.

In the category "Water Table" award went to Bon Aqua, «Medical-table mineral water" - "Borjomi", "Tea» - Lipton.

The group of products for hair care managers received the award Shauma (in the category of 'Shampoos »), Taft (« Means for hair styling »), Palette (« hair dye products ").

Veterinary mark "Drontal" became the winner in the nomination "Anthelmintics" and a leader in the category of anti-obesity agents began with Roche drug "Xenical".

Healthy eating

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