Wella

Wella - German cosmetics brand, a subsidiary of the holding company Procter & Gamble. Wella is a leader in professional hair color, as well as one of the largest manufacturers of professional tools like hair and products for mass consumption. Furthermore, Wella has its own production of accessories for hairdressers.

Story . Of Wella was founded in 1881 by Franz Shtroerom hairdresser who invented lace hairnet. The very name of the company received in the 20s, when the sons Shtroera received a license to manufacture drugs for perm (Wella in German - "wave").

After World War II, Wella patents were declared public property in the GDR and Shtroera descendants were forced to start a business from scratch in West Germany. In 2003, a successful brand Wella He joined the company P & G.

To date Wella It is present in more than 150 countries.

Products . Of Wella develops its products in several ways:

- Professional line of hair cosmetics;
- The direction of hair cosmetics for the final consumer;
- The direction of perfume.

Motto.   "Beautiful hair - it's our profession!"

Brands

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