More and more athletes are individuals promotional companies worldwide cosmetics brands. In anticipation of the 2012 Olympics Russian gymnast, winner of many prestigious competitions Evgenia Kanaeva has signed a contract with Pantene Pro-V, and 14-time Olympic champion and 26-time world champion Michael Phelps has agreed to represent the shampoo Head & Shoulders.
According to the most Kanaeva, it has long been caring for the hair by means of which she was asked to advertise.
In general, the 2012 Olympics will go 11 famous athletes who will become ambassadors of beauty from Pantene. However, Kanaeva this role will perform six Olympic gold medalists, winners of world championships and major international athlete in the rankings of sports such as swimming, tennis, gymnastics, cycling, diving and volleyball. They all know how the tests are subject to the hair in preparation for the competition and by personal example will show how and what you can to keep them healthy.
But men's hair care products from the company P & G - shampoo Head & Shoulders - will be the only one. They became a swimmer, the only sport in the history of 14-fold Olympic champion and 26-time world champion Michael Phelps.
As recently scientists have found, confident athletes gain not only due to its spectacular appearance. As it turned out, the decisive role played by the competition support of the fans. The study showed that if 64% of the sports events cheerfully by awareness of its irresistibility, 81% of the athletes feel a surge of strength, when they see their country's flags and hear the cries from the audience.
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