The economic crisis in the beauty industry takes peculiar. Women, of course, do not refuse to sustain the beauty, they just prefer to do it themselves, without professional help. That's why sales of anti-aging creams are rising and falling attendance of beauty salons.
In the UK over the past 20 years he has developed a cult personal care among wealthy women. At their disposal the most advanced luxury and beauty salons, solariums, clinics and hairdressers. Yet economic crisis today makes the weaker sex to save on everything, including the costs of maintaining their own appearance.
The sale cosmetic products : All kinds of moisturizers and anti-aging creams - funds are growing at such a rate that the graph of growth resembles a rocket taking off. Never before have these cheap cosmetics, designed for self- personal care Not sold so well. If all of the beauty industry in the UK is estimated at £ 3 billion, then the share sale cosmetic products : Creams and similar products - in the last year had been 451 million, which is absolutely incredible, even when compared with the results of 2005.
More and more families are tightening their belts tighter and more women are turning their attention to domestic recipes and tools to maintain the beauty of the road without going to the salons and clinics. "Home Therapy" came in handy for a number of magazines that devote more pages of stories about all kinds of home-made recipes of masks and other similar means.
And here is another graphic illustration economic crisis . Manufacturer Face Moisturizer brand Simple to the point boost sales that surpassed the market value of the world famous giant L'Oreal. And now he is second only to the offspring of Procter & Gamble - brand Olay.
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